Publicidad Atlantis - Agencia de Publicidad en Las Palmas de Gran Canaria
Southern border of Europe
The Canary Islands are the frontier of Southern Europe. They belong to Spain and they possess unique characteristics: Their isolated geographic location, a one hour time difference from the peninsula, with its own economic and tax structure, and a resident population of 2 million, divided between the province of Las Palmas and Santa Cruz de Tenerife, the city of Las Palmas de Gran Canaria being the most inhabiited of the archipelago wtih over 400.000 inhabitants.
The characteristics of the Canary Islands´ market are different than the rest of Spain. Our distinct tourism market, fuels our economy with visitors from diverse nationalities. Given this tourism market we have a unique combination of products and brands from the most diverse backgrounds, that it is fundamental to understand this market and its consumer motivations in order to be able to develop successful and efficient communicatio strategies..